About Us



At Hometown Furniture & Mattress Wholesale Outlet you pay less because searching the world far and wide for premium quality furniture is our specialty. We buy larger volumes of brand name furniture and mattresses direct from the factories across the world means a significant amount of cost reduction. This allows us to offer factory direct wholesale prices that are much lower than traditional furniture retailers who buy little volume from Canadian furniture distributors. We sell to retailers and customers through both retail channels and E-commerce like Amazon and eBay. Our furniture gross profit margin is much lower than traditional furniture retail stores. Shopping at Hometown Furniture Wholesale Outlet you never need to worry about price over pay, we never raise up the original price and do 50% off tricks, we simply set up our bottom line pricing all year long to give the maximum savings to our customers. 

How do you save so much on quality brand name furniture through Hometown?

  • Container load purchases direct from the factory

  • No middleman expenses

  • Multi-stores buying power

  • Direct international product sourcing

  • Reduced overhead and freight costs

  • No membership fees


Hometown Furniture & Mattress Wholesale Outlet,

we make living affordable!

Franchise Opportunity


182 Chain Lake Drive. Halifax, Nova Scotia, Canada

Phone: +1(902)406-3222

During the current economic times, consumers are seeking value quality furniture and mattress at lower prices. Hometown Furniture & Mattress has created a simple approach to provide customers with exceptional products at competitive retail prices. This, along with customers' growing preferences for wholesale and discount retail outlets, places Hometown Furniture in the perfect position to prosper in today's economic climate.

Hometown Furniture is a local NS brand in the Eastern Canadian home furnishings industry today and carries a strong dedication to core principles such as honesty, integrity, commitment, loyalty, belief, hard work, personal responsibility and family values. Hometown Furniture is strongly affiliated with factories in Canada, USA, China, Malaysia, and Vietnam. Dealing with over 10 major distributors in Canada.

As a Hometown Furniture franchise owner, you can expect:

  • No royalty fees

  • One of the lowest start-up costs in franchising, ranging from $100,000-$150,000

  • Flexible scheduling

  • In-depth, ongoing training, support and Intranet and Internet resources

  • Franchisee incentive programs

  • Franchise fee discount for undergraduate students

  • Quick turnaround time to be up and running as a franchise owner.

How much does it cost to open a Hometown Furniture & Mattress?

The investment required to open a Hometown Furniture & Mattress is between $100,000-$150,000. There is an initial franchise fee of $35,000 which grants you the license to run a business under the Hometown Furniture & Mattress name.

Individual Unit Costs

  • Initial Investment: $100,000 -$150,000

  • Initial Franchise Fee: $35,000

  • Royalty Fee: $0

  • Advertising Fee: $0

Which locations to open the stores?

Hometown Furniture has three locations currently in Halifax. The Company is growing and expanding to cities on the east coast. We are looking for hands-on franchisors who can relocate to PEI, Moncton, and Fredericton. Other potential locations could also be discussed with Hometown Head office. For more information, please email info@hometownfurnitureltd.ca

Company History


Showroom 2017

Since the first day that Hometown Furniture & Mattress opened till now, we have successfully established three locations along the East Coast


With significant high business growth and increasing number of customer awareness, we have proudly won the Top Three Furniture Store Award in NS for the year 2017.


Fantastic Pricing and amazing customer service determine the future success of Hometown Furniture & Mattress.


In 2017, we have decided that only buying large volume direct from factories, can the unit cost drop significantly. And with our close relationship among all of our factories in China, Malaysia, Vietnam, USA, and Canadian mattress manufacturers, we cut the middlemen and directly pass all our saving to customers. 


The senior management team visits our major suppliers twice a year, making sure the quality of the products that we carry is supreme. All of our furniture and mattress have three to ten years manufactory and retail warranty. We let our customers contact our store sales staff to claim warranty coverage instead of calling the 1800 manufacture customer service number. 


Hometown Furniture, we make living affordable! 


Showroom 2015 - 2016

Chen's fourth showroom. Chen moved to his new showroom at 6054 Almon Street in December, 2015. With 6000 square foot retail space and two more Canadian furniture suppliers Mazin Furniture and A-class, Chen's business has boomed significantly.

The Front showroom is focusing more on Contemporary and high-end furniture and mattresses, while the back showroom is targeting more middle to low-end furniture.

Hometown Furniture & Mattress Ltd is the only store in downtown Halifax that carries all levels of furniture and mattress. It is truly a one-stop-shop that customers could purchase a bedroom, dining room, living room, office and mattresses in a local furniture store.


Showroom 2013

Chen's third showroom. Chen moved the business to a 2,500 square foot penthouse showroom on South Street in August 2013 and began selling furniture.


Showroom 2012

Chen's second showroom. Chen successfully negotiated contracts with Simmons, Sealy and Springwall mattress. Finally, he had his own suppliers. From this point, Chen started to sell only brand new, brand name mattresses.


Showroom 2011

Chen's first showroom. He rented a small 800 square foot apartment as a showroom and started selling second-hand mattresses. Chen did not have a warehouse to stock inventory so if a customer wanted to buy a mattress he would deliver the mattress to the customer himself.